The Retail Handbook

Foreword by ROGER BEST, former CEO, Radley Helping you achieve your potential in retail ESTABLISH YOUR BRAND AND NICHE THE RETAIL HANDBOOK follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focused, and realise the potential you have to make your retail business a success. Whether you are a seasoned retailer or you are just starting out, The Retail Handbook will help you master the basics in retail and set you up to compete with the larger retailers … and win the battle for your customers. ANTONY WELFARE specialises in retail, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks & Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up of a very successful online retailer. • Retail Management BSc Hons • 20 Years in Retail • Large Retailer experience • Online Retail & Social Media expert • International experience